Asian & Pacific American Heritage Month (AAPI) • Max
May is Asian & Pacific American Heritage Month (AAPI), we celebrate this large community with so much cultural richness and history. I worked on few style frames as part of a pitch for the overall Max campaign. Always great to work in partnership with Multicultural Marketing, lots of learning on how design can be more inclusive. AAPI voices are often simplified to one single culture and geography of origin, and this opportunity offered the chance to learn about bias in design and how we can amplify voices.
Style Frames, Art Direction, Cinema 4D/Redshift, Photoshop
